This is the Elite Beef Rub that has taken the competition world by storm. Savory, Smoky flavors with coarse grain salt and pepper make this the perfect rub for brisket and steak. But don't take our word for it, add it to chicken as well! This rub will take your beef to Elite Status! War Pig is a proudly veteran-owned business, that supports the Lone Survivor Foundation, Folds of Honor, and the PTSD Foundation of America. War Pig Products are proudly made right here in the U.S.A.