Beef isn’t just dinner. It's any meal. Having “iF it MOOS” seasoning and rub on hand makes life easier in those go to moments. This is not just a great award winning brisket rub but works great on burgers, steak, tri-tip, flank steak, roasts, well...you get the idea. It's a great stand alone rub and can also play well with the rest of the “iF it” line.